Jonsson Workwear (well-known South African workwear manufacturer that is most known for their blue overalls) is keeping up with the demands of the industry and have become market leaders. Looking at intelligent, resilient, reliable and strong women for inspiration they have celebrated thier women’s clothing line.
Working alongside Threesixoh and the Golden Lions Rugby Union, Jonsson Workwear was able to pull off the unique which took place before the big game between the Xerox Golden Lions and the Cell C Sharks at the Emirates Airline Park on Saturday, 19 September 2015.
The campaign proved to be a huge success when a unique video and choreographed dance routine surprised the crowd of 32 000. Threesixoh worked closely with the team from Jonsson Workwear to find the best dancers and choreographers (FAD Creations), suitable studio, assisted with rehearsal space, managed communication and made the needed arrangements to make this activation the success it was.
The video was played on the big screen while 20 dancers took to the field for a dance activation showcasing the garments. After the dance the video was uploaded to the Jonsson Workwear social platforms where Fans were encouraged to engage to stand a chance to win R10 000 worth of Jonsson Workwear garments.
The video was shared across multiple social platforms including Facebook, YouTube and Twitter. By closure of the competition their Facebook post reached over 60 000 Fans and more than 1 000 Likes, Comments and Shares.