Jonsson Workwear

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Golden Lions Rugby Union
September 17, 2015
Thermo Fisher Scientific
Thermo Fisher
September 29, 2015

Jonsson Workwear

Jonsson Workwear

Jonsson Workwear


Activation


The Challenge

To showcase the new Women’s Workwear range.


The Solution

Threesixoh invented an in-stadium dance routine with twenty dancers dressed in the Jonsson Women’s Workwear range. We produced a 3-minute video that was presented during the dance and then published on social media. We negotiated with social influencers to encourage the video release and to promote the clothes range to the targeted market.

The Result
  • Reach - 72,477
  • Views - 712
  • Clicks - 220 Link clicks and 410 other clicks