Golden Lions Rugby Union
Marketing Project Management
To raise the Golden Lions Rugby Union brand and brand experience.
We designed and implemented an on-going marketing strategy that corresponds with and supports the Union’s vision of their rugby. Threesixoh liaised with the partners and sponsors so that we could establish great strategic relationships and solutions. The Union’s aim was to encourage ‘bums in seats’ at Emirates Airline Park. Together we focused on enhancing the supporters’ experience.
We achieved an increase in Season Ticket sales and stadium attendances. The brand is much more popular with a fantastic following on social media. Threesixoh formed partnerships with important media; Tame Times, Media 24, and 94.7 Highveld Radio.
- Season tickets sales increased by 6000 in 2015.
- We know just how important it is to think out of the box and deliver on unconventional ideas.