Times Media Films

ATKV
ATKV
May 13, 2014
lions-logo3
Golden Lions Rugby Union
September 17, 2015

Times Media Films

Times Media Films

Times Media Films


Publicity


The Challenge

To generate publicity for newly released South African films with unconventional story lines.


The Solution

We identified the right media; print, broadcast, and online, so that we could manage the communication between the cast and the media. We organized interviews and prepared press releases, and Threesixoh designed a publicity plan for each movie accompanied by the corresponding specialized media database.


The Result
  • Radio – 35
  • Print – 22
  • Television – 9
  • Digital – 25

A-Ha Moments
  • Return on Investment 1:125
  • "If you dig deep enough, there is always a story to be told." - Lara Doundoulakis